So I started my brochure campaign on Nov. 30 sending out as many brochures as I could address and label while my six year old got ready for school. It was about 15 or so. I’ve been doing that every morning since. Anyway, on Friday, I got my first response! A teacher emailed me wanting to know how much I charged for a speech. Of course, I didn’t know the answer to that. I mean, I’ve done speeches before but in the past, I’ve just let them pay me whatever they wanted, which turned out to be anything between free and $300. Yeah, I should have thought this through a little more.
Honestly, I would do it for free, but I don’t want to get in the habit of doing freebies. If I start that, it will be even harder to start charging later. So, I emailed an author I met at the Savannah Children’s Book Festival who does school visits regularly. After taking note of her prices, I decided to charge $200 for a speech and signing with an additional $50 per class to visit individual classes and present my writing workshop. Does that make sense? Now that I think about it, that kind of pricing would only work for small schools where they could fit most of the school in auditorium for one big speech and then split up into groups. I think I might need to tweak my pricing scheme. I really should have thought this through earlier. Any suggestions are welcome. Anyway, after I gave her my prices, she said she had to talk to her principal. So who knows if I’ll actually get a gig out of this.
I’ve also figured out an easier system to do these mailings. I found two packages of labels in my room and decided to print the addresses of these schools instead of handwriting them. This works for several reasons. First of all, it’s neater. Second of all, I’ll have an instant list of addresses for future mailings. I was already planning of sending an introductory email to all the schools I send my brochure to and now I think I’ll mail a postcard to every school I haven’t heard back from sometime in February.
I’ve already mailed my brochure to the local independent bookstores here in Charleston, but I need to figure out a way to mail them to the Barnes and Nobles here. When I go to the websites, there’s never a name for the manager or anything so I don’t know exactly who to address it to. I don’t want to put a generic “Store Manager” on there. That would probably guarantee it never getting opened. I guess I could go into the stores and hand them the brochure. Hey, that’s not a bad idea. It saves me a stamp and the added personal touch might motivate them to purchase my books. I’ll let you know how it works out.