Back in September, I set a goal to have 10,000 total sales by the end of this year. At the time, I was on track to make it easily. Since then my sales have fallen off …a lot. As of November 23, I have about 7200 total sales. So either I’m going to have to have my best month ever in December or I’m not going to make my goal. But hey at least I tried. And if I don’t make it in December, I’ll surely make it in January, right?
Honestly, I haven’t had a lot of time to dedicate to marketing lately. Things got really busy at school. Plus I had to have emergency surgery. And I have a couple of kids and a husband to take care of. I even had to give up on Nano this year. I’m trying not to be too hard on myself, but as always I want to do more. I’ve been tossing around ideas in order to get my sales back on track for 2012.
But I’m not going to give up quite yet on making my 2011 goal. I’m going to try to ramp up my marketing in December and see what I can do. I’m going to start tweeting regularly, posting on facebook, and sending out Leslie DuBois and Priscilla the Great Newsletters. Maybe I’ll even go as far as having a month long sale of some sort.
My goal for 2012 is to have 12k sales for the year. I want to average at least 1,000 sales a month. With ten books out, that’s only 100 sales per book per month. Plus, I plan on releasing five more books next year. Should be easy, right? Huh, we’ll see.