A good press release is an integral part of your marketing plan. You should write one for each book you publish and anytime something newsworthy happens in regards to your book. Personally, I always struggle with press releases. I don’t like writing them and I end up putting them off until the newsworthy event isn’t new anymore. If you have the same difficulty, I thought I’d share with you what I wrote for my recent CYBIL nomination:
FOR IMMEDIATE RELEASE:
Little Prince Publishing
A CYBIL for Sybil
Charleston, SC, November 17, 2011 — Local author, Sybil Nelson was nominated for a CYBIL (Children’s and Young Adult Bloggers Literary Award) for her Middle Grade Science Fiction book Priscilla the Great ($12.99 Little Prince Publishing.) Other novels nominated in the same category include Cloaked by Alex Flinn, author of Beastly and Son of Neptune by Rick Riordan, author of The Lightning Thief.
Priscilla the Great was also voted The Most Hilarious Read of the Year by Booklopedia, it is a Flamingnet Top Choice book, winner of The Strongest Start Competition sponsored by The Next Big Writer, and the movie option for the series has been sold to a California-based production company. Priscilla the Great is currently being used as a “Book Battle” book by Pattonville area public schools in Missouri.
Tiger from All-Consuming Books says:
“Oh, this one’s hilarious. It’s like a Percy Jackson and the Olympians book crossed with a Marvel comic and a really funny episode of iCarly… This book has everything–fantastic action scenes, a cool family, strong best friends, junior-high appropriate romance, superpowers, comedy, and a heroine to root for and adore. Great is definitely the appropriate word for Priscilla.”
Tawni from The Book Worms says:
“I couldn’t stop reading, it was definitely a page turner! I couldn’t help but to connect to Priscilla, because I was wishing I was as awesome as she was when I was in 7th grade! I also laughed out loud multiple times. This book was witty and fun and I recommend it to all ages!”
Sybil Nelson is a Charleston resident and graduate student at the Medical University of South Carolina. Contact her at firstname.lastname@example.org for information about speaking engagements and book signings.